Meraki is a modern Greek word derived from the Turkish “Merak” (Labour of Love). It is used to describe the art of executing an activity with soul, creativity, and love. The devoted essence of yourself that you put into your work. And it is this essence that flows through Meraki Global, a Creative and Design Collaboration Agency that specialises in Cause Related Marketing and Social Innovation Projects executed through Curated Collaborations. Headed up by a superhero female management team sharing 32 years of marketing and innovation experience between them in multinational corporations, and armed with ever-increasing curiosities in setting new benchmarks of excellence and innovation in Cause Related Marketing that shakes the world up, and the determination to change our generation’s story for good through social innovation projects (backed with anthropological knowledge) that inspire and impact in ripples of love, soul, and creativity across the globe.